Public Speaking Training Tips For Better Business Presentations To Culturally Diverse Audiences
Audiences around the world are all different. Cultural, social and religious differences impact on how people learn, take in information and interact with presenters.
After delivering 3 presentations to 1,200 Managers and Franchisees from the largest fast food company in the Philippines, these are my thoughts on how to make an impact with culturally diverse audiences.
This is the result of extensive feedback and practical knowledge of what works and what doesn't after delivering business presentations throughout Asia.
Here are 10 Tips on Delivering Better Business Presentations to Asian Audiences.
1. Do Your Research. Find out as much as you can about the country and organisation you are working with. Read guidebooks, travel magazines, search the Internet and use the local media to gain as much knowledge as you can about the cultural background and history of the people you are working with.
2. Use local language and key phrases as an icebreaker, welcome or to highlight important points. Modify the content of your presentation to account for local differences. For example, in my work in the Philippines I used a range of local 'Tagalog' (one of the two official languages) words in both my welcome and presentation to make points and this went down really well. Former US President JFK used "Ich bin ein Berliner" to great effect in Germany during one of his speeches.
3. Use local examples. Nothing goes down better when trying to explain a new concept than using a local example. This will make your presentation more relevant.
4. Get to know the audience. It is most likely you will be a foreigner and many in the audience may not know you very well at all. Meet as many people personally before the presentation as possible. When presenting let the audience warm up to you before throwing questions at them. I've noticed light-hearted bantering with the audience at the beginning of a presentation works well.
5. Speak slowly and clearly. For many Asians, English is not their first language. Speak with less of an accent and present more slowly than you would with an Australian audience.
6. Use of Visual Aids. Again, because of language barriers back-up your verbal message with clear and easy to understand visual aids.
7. Use Humour. This tried and true method works across cultural boundaries. Use universal humour and avoid material that is country specific and not relevant. Never ever use inappropriate humour in any situation.
8. Physically involve the audience. Most audiences, no matter what cultural background, tend to switch off after 20 minutes of information from the presenter. Use a physical activity or interaction to keep the audience awake and alert. One word of warning though, don't try this at the beginning when they haven't got to know you.
9. Cut out some content. You will be speaking more slowly and spending time getting to know the audience and interacting with them. This will take time and you will need to cut out some content. Otherwise the presentation will be rushed. I find with most presenters, nearly all put too much content in their presentations.
10. Evaluate, review and continually improve. I never stop learning. Every time I speak in front of an audience, I always learn something new. Presenting to audiences outside of your comfort zone is always a challenge. Be prepared to learn, improve and be a better presenter.
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.
Give Your Audience Something to Talk About
There is an old saying: "The first thing to do when the audience goes to sleep is to prod the speaker." Most presentations are not intense enough.
Present Your Message with Power and Pizzazz
If you're ready to kick your career or business up to the next level, then make it a goal to become a powerful presenter. People view savvy communicators as being more capable, intelligent, and knowledgeable than those individuals who have difficulty in communicating their ideas.
Watch Out For Power Thieves
"I'm not an expert on this topic, but . .
Dump Your Speeches For Leadership Talks
The CEO of a worldwide business asked me to help him develop a talk he planned to give to several hundred of his top executives. He said, "I feel as if I'm Daniel going into the lion's den.
Facilitating Panel Discussions
A client recently called to say she was going to facilitate a panel for the next business meeting. She had never done so before and asked if I could coach her.
Can Stage Presence be Learned?
What is stage presence? Can it be learned?There are, undoubtedly, some 'naturals' in this field. The fine Welsh actor Richard Burton, for example, on his debut performance at 16, playing an extra scrubbing steps, was said to distract the audience from the Shakespearean play! Many actors commented on Burton's extraordinary stage presence, in particular his stillness - the audience were drawn to him even when he was apparently doing nothing.
Conducting Successful Training Activities
Whether you are training preschoolers in the classroom or executives in the board room, here are 15 premises you might want to keep in mind the next time you're designing training activities.1.
Building a Trade Show Display
If you are taking your newest products to a trade show then you will need to come up with some ideas on how to build a trade show display in order to adequately market your products. You might seem at a loss and cannot think of anything, however building a trade show display is not so difficult if you sit down and think about it.
How You Can Save On Conference Calling
In recent years, companies have recognized the need to expand their businesses in the international arena. Breakthroughs in communications and transportation have facilitated this move and have enabled these companies to trade in various countries all over the globe.
Incorporate Humor in Your Next Speech
Some speakers say, "I could never use humor in my speech; I just don't feel comfortable with it." I believe that anyone can use humor and that it is a valuable tool in speaking.
5 Breakthrough Marketing Ideas
Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your mailings, sales calls and web site?You hear a lot about breakthroughs; is it all hype, or can you really create a breakthrough in your marketing and sales? I know that you can.I spent last weekend skiing in Vermont with my spouse, nephew and his finance Sonia.
How to Chair a Meeting
You don't have to be on a stage to be a public speaker. Your platform may be a meeting room.
Chairing A Meeting The Most Effective Way
How many times have you attended a meeting where the only thing that gets decided is the date of the next meeting? Or where one person dominates the meeting? Or the meeting is swamped with trivia or unrelated information?It is a commonly held assumption that chairing a meeting is simply a matter of reading out the agenda - that is assuming there is an agenda and that the addenda actually covers the topics which are most pertinent to the matter in hand.Chairing an effective meeting is a skill.
The Who, What, Where and When of Color In Your Documents
This article will help you to assess and maximise the impact your use of color in your documents and presentations will have on the readers. First of all you need to identify the following; who your readers are what your purpose is when to use color where to use color Who and What?Determine who your target readers are and what the specific purpose of the document is.
Media Training 101: Mastering the Television Interview
As I travel around the world I always enjoy sampling the media in different countries.Even if I don't speak Thai, Bahasa or Mandarin, watching local news services always provides a unique insight into local culture.
Special Delivery! Tips for Improving Your Humor
Delivering humorous speeches involves a lot more than simply having good material. Take some time to incorporate these tips into your presentations and watch the fun and laughter factors rise.
How Storytelling Can Grow Your Business
People love stories. We love to hear about other people, and stories help us to learn, remember and put to use new concepts.
Ancient PowerPoint Secrets: Ask Your Grandma!
Yes, there are ancient PowerPoint secrets..
Transitions: Building Bridges to Your Points
Presenters often tell me that they fear losing their train of thought. When listening to their talks I realized that for many people, the problem is not forgetting the words or main points.
Tough Talk: Bad News Delivered the Right Way
Communicating Bad News The Right WayIt's the rare executive who actually enjoys speaking before groups of people, even under the best of circumstances. Public speaking routinely ranks highest on people's list of fears.
|home | site map|