The Ten Essential Tips On Writing A Powerful And Persuasive Presentation
Have you ever had to give a speech?
Do you remember that feeling? A knot in the stomach, sweaty palms and a panic attack!
Not a very pleasant experience. And yet, I'm sure your speech was a success because 90 % of a typical audience want the speaker to succeed.
Yet according to the Book of Lists, speaking in public is one of our greatest fears.
Much of this anxiety is due to a lack of confidence in writing and preparing a speech rather than in the delivery.
Giving a presentation can be a great way to build your business, influence public opinion or share information with AFSA members.
It is an excellent way to stand out from the crowd and make a real difference in people's lives.
What are the secrets of writing a powerful and persuasive speech for any occasion?
Here are 10 tips for turning a good speech into a great one!
1. Have a plan and set some objectives & outcomes.
2. Have a formal structure - beginning, middle and end.
3. Avoid having too much content.
4. Define who your audience is and use the most appropriate communication
channels to reach them.
5. Research your speech using a range of sources.
6. Use personal stories, examples and metaphors to make intangible concepts
7. Have a strong opening and closing.
8. Add value and extra detail through a handout.
9. Use short words and plain English.
10. Evaluate and review on a regular basis.
There's nothing more powerful than to hear back a speech you've written. If you are writing a speech for someone else always try and hear the speech or at least get some feedback. Recording and listening back to a presentation is the fastest way to improve your skills.
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.
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